I don't know about you, but I love mineral makeup. It feels so much lighter on my skin, almost like I'm not wearing anything at all. So I'm really looking forward to trying out some of the new products from Pacifica. Please enjoy the following press release.
Pacifica Introduces
Natural Mineral Color Collection
for Spring 2013
When it comes to formulating natural beauty essentials, Brook Harvey-Taylor draws inspiration from her passion in perfuming, which led to her deeper understanding about natural ingredients, evident in Pacifica’s latest color collection for Spring 2013. The vision for this collection stems from a story of Brook watching her ten-year-old daughter putting on makeup in the mirror, mimicking her mother’s routine as she colored outside the lines. That adoring moment sparked a light bulb for Brook; she was inclined to create a make-up line for women to embody the playful essence of that little girl in front of the mirror that each of us has within.
“This is something I’ve wanted to do for a long time,” says Brook Harvey Taylor, co-founder and creator of Pacifica. “I want women to look and feel like their absolute best self when they put our makeup on, while knowing they made the right choice in natural beauty.”
Each ‘supernatural’ product is designed to deliver a unique emotional experience, by putting the sexy back into natural. Committed to using highly effective mineral-based ingredients and nutrient-rich formulations, including hydrating coconut water, Pacifica strives to simplify and elevate daily beauty routines with fun, playful, sensual offerings.
The Pacifica Natural Mineral Color Collection will launch exclusively on PacificaBeauty.com in May 2013.
Products Include:
Coconut Kiss Lip Butter ($10) – Give your lips the love they deserve! This natural, coconut oil infused lip butter, packs major moisture and a gorgeous natural sheer in five kissable shades: Stardust, Coral, Shell, Sunset and Beach Kiss.
Enlightened Gloss Nourishing Mineral Lip Shine ($12) – Pure love for your lips. This luscious, long-lasting, coconut infused lip shine, delivers an amazing blush of color that will last and last. It’s incredibly lightweight and hydrates lips without feeling sticky or dry. Available in five everyday shades: Aura, Peach Kiss, Nudist, Lava and Pink Coral.
Mystical Shadow Palette ($14) – These gorgeous shadows are designed to deliver a subtle look by day to a dramatic look by night. These supernaturally rich, long-lasting creaseless eye shadow hues are infused with coconut water for a beautiful, velvety cream-like finish. Available in four stunning shades: Crystal, Moonbeam, Celestial and Supernova.
Solar Complete Mineral Palette ($28) – These easy to wear, complete mineral palette include everything you need to look naturally gorgeous on the go. Eye shadows, cheek powders and lip butters are infused with hydrating coconut water to help you look natural by day and smokin’ hot by night. Eye shadow shades: Driftwood, Opral, Coral Sand, Mermaid, Golden Ray and Treasure. Cheek Shades: Bronzed and Coral. Lip butter Shades: Shell, Lava and Beach Kiss.
Stellar Gaze Length & Strength Mineral Mascara ($14) – This long lasting, non-clumping, natural mineral mascara actually hydrates your lashes as it lengthens and adds volume. The unique combination of nourishing coconut oil and vitamin B help deliver full, gorgeous, lashes that last. Available in two shades: Stardust Brown and Super Nova Black.
Smolder Gel Eye Liner ($14) – Smolder Gel Eye Liner is the perfect solution for a quick, longwearing eye that looks incredible all day. You can use it to line and define or create a quick smoky eye. This non-waxy, creamy finish allows you to rock a natural to smoky dramatic look with long-lasting, natural mineral color that can be worn sheer or layered for a more intense look. Available in three sexy shades: Tahitian Pearl, Golden Suede and Midnight.
About Pacifica:
Pacifica Color and Skincare is 100% vegan and are free of animal ingredients and testing. Products are formulated without parabens, petroleum, SLS, sulfates, phthalates, talc, carmine and FD&C colors. The brand’s focus remains on using recyclable packaging and sustainably harvested ingredients. Pacifica cosmetics and skincare are developed according to Whole Foods guidelines, which are among the strictest in the industry.
About Brook Harvey-Taylor:
Founded in 1996, Brook Harvey and Billy Taylor have always shared a grassroots vision for the brand that encompasses sublime fragrances in earth-conscious formulas and quality products. Since the beginning, Brook’s expertise as a perfumer and the pair’s sensitivity to the natural world has resonated with countless fans. “As a longtime surfer, someone who lives at the beach, and a mother of three, I want eco-friendly products that can really multi-task,” says HarveyTaylor. “This same desire translates into every product we create, which has a strong following. They are must-have items you will want to consistently use no matter your age.” Infused with lush botanicals, supported by clinical actives, and instilled with love – Pacifica’s latest foray symbolizes the new generation of natural beauty.
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