OPI and Serena Williams Collaborate

   OPI recently announced two new collections that will each be collaborations with some fashion forward women.  The first is with Serena Williams.  Here is the press release and a sneak peak at the first color combo.

OPI & Serena Williams Join Forces for

World-Wide Glam Slam Partnership

OPI, the world’s leading professional nail care company, partners with tennis superstar, Serena Williams, to launch the Glam Slam collection. Timed in conjunction with the Australian Open, French Open, Wimbledon and the US Open, the Glam Slam collection will introduce two new Nail Lacquers at the start of each tournament.

Beginning with the Australian Open, the first shades to be released under the collaboration will include Simply Smashing, a glowing green Nail Lacquer, paired with a revolutionary new product, Black Shatter top coat. Once applied to the dried Nail Lacquer, the top coat begins to disappear, leaving behind a leopard print-style pattern on each nail.

“Serena Williams is an amazingly talented tennis champion and true fashion icon who is constantly raising the bar on and off the court,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “We are very excited to work with Serena to launch the Glam Slam collection of eight bold, innovative products that meet the highest level of standards set by OPI and Serena.”

Serena Williams adds, “Everyone knows that I’ve always loved fashion and design, but they might not know that I’m manic about my nails.  That’s why I’m super excited to partner with OPI to create my Glam Slam Collection.  And on top of that, I am well on my way to receiving my nail technician license.  Working with OPI is really a dream come true.”

Serena Williams is ranked World Number One in singles by the Women’s Tennis Association and has received this distinction on five separate occasions, along with being listed as sixth on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.

The Glam Slam collection will be introduced in pairs of two complementary hues that coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, and will include launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam collection contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™ Brush for the ultimate in application.

The Glam Slam Collection by OPI will be available beginning January 2011, with subsequent launches in May, June and August, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com.

Simply Smashing

Black Shatter