“Fall” into Glitter!
OPI Offers Two New Diamond Dust-Infused
Designer Series Nail Lacquers for Fall 2011
Designer Series Nail Lacquers for Fall 2011
Two new shades will be joining the Designer Series by OPI collection this
upcoming fall – DS Temptation and DS Bold. Designer Series shades include vivid
hues and sparkling, glitter-packed textures featuring OPI’s diamond-dust formula.
“This Fall, bold and rich colors like purple and red will be used as accent shades,
adding a pop of pigmented color to any look. Designer Series lacquers enhance these
colors with intense shimmer and unique texture,” says Suzi-Weiss Fischmann, OPI
Executive VP & Artistic Director. “Adding dazzling diamond-dust and saturated color
to these trendy hues makes a bold, high-fashion statement.”
The two new shades added to the Designer Series line join nine other existing
shades and Designer Series Top Coat, including:
upcoming fall – DS Temptation and DS Bold. Designer Series shades include vivid
hues and sparkling, glitter-packed textures featuring OPI’s diamond-dust formula.
“This Fall, bold and rich colors like purple and red will be used as accent shades,
adding a pop of pigmented color to any look. Designer Series lacquers enhance these
colors with intense shimmer and unique texture,” says Suzi-Weiss Fischmann, OPI
Executive VP & Artistic Director. “Adding dazzling diamond-dust and saturated color
to these trendy hues makes a bold, high-fashion statement.”
The two new shades added to the Designer Series line join nine other existing
shades and Designer Series Top Coat, including:
NEW! DS Temptation
A provocative sparkle of deep purple
A provocative sparkle of deep purple
NEW! DS Bold
A brilliant sparkle of rich, shimmering red
DS Radiance
Luxuriously rich, brilliant silver.
DS Magic
An intriguing deep blue.
DS Classic
An elegant shimmer of golden beige.
DS Glow
Rose gold lit with brilliance.
DS Reserve
A shimmer of vintage pink.
DS Opulence
Magnificent mauve drenched in diamonds.
DS Reflection
Rich, glowing ruby.
DS Extravagance
Glittering, glamorous magenta.
DS Mystery
An alluring dark violet diamond shimmer.
DS Top Coat
Infused with diamond dust for exceptional shine, performance and wear.
All Designer Series by OPI products contain no DBP, Toluene, or
Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in DS Temptation and DS Bold will be available beginning September 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($15.95 CAN) For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
An elegant shimmer of golden beige.
DS Glow
Rose gold lit with brilliance.
DS Reserve
A shimmer of vintage pink.
DS Opulence
Magnificent mauve drenched in diamonds.
DS Reflection
Rich, glowing ruby.
DS Extravagance
Glittering, glamorous magenta.
DS Mystery
An alluring dark violet diamond shimmer.
DS Top Coat
Infused with diamond dust for exceptional shine, performance and wear.
All Designer Series by OPI products contain no DBP, Toluene, or
Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in DS Temptation and DS Bold will be available beginning September 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($15.95 CAN) For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
Let’s Shatter Breast Cancer!
OPI Announces New Pink Shatter: Pink of Hearts
Nail Lacquer to Support
Susan G. Komen for the Cure®
Nail Lacquer to Support
Susan G. Komen for the Cure®
OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to
support Susan G. Komen for the Cure® in its promise to save lives and end breast
cancer forever. The 2011 Pink of Hearts edition will follow in the footsteps of its
namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast
cancer for the fifth year in a row, during the months of September and October (National
Breast Cancer Awareness Month). Unlike previous shade incarnations, this year’s Pink
of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.
“We are continuing to support Susan G. Komen for the Cure in the hopes of
increasing breast cancer awareness, while inspiring and empowering women. The
organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann,
OPI Executive VP & Artistic Director. “OPI is proud to join with Susan G. Komen for the
fifth consecutive year to offer Pink Shatter: Pink of Hearts. By launching our first-ever Pink
Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
support Susan G. Komen for the Cure® in its promise to save lives and end breast
cancer forever. The 2011 Pink of Hearts edition will follow in the footsteps of its
namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast
cancer for the fifth year in a row, during the months of September and October (National
Breast Cancer Awareness Month). Unlike previous shade incarnations, this year’s Pink
of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.
“We are continuing to support Susan G. Komen for the Cure in the hopes of
increasing breast cancer awareness, while inspiring and empowering women. The
organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann,
OPI Executive VP & Artistic Director. “OPI is proud to join with Susan G. Komen for the
fifth consecutive year to offer Pink Shatter: Pink of Hearts. By launching our first-ever Pink
Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and
pink cap wrap to call attention to breast cancer awareness. OPI will also be making its
annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP,
Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide™ Brush for the ultimate in application.
The limited edition Pink Shatter: Pink of Hearts will be available throughout
the months of September and October 2011 at Professional Salons, including Beauty
Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret,
and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI
on Twitter @OPI_PRODUCTS and become a Facebook fan!
###
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise became Susan G.
Komen for the Cure, which is now the world’s largest breast cancer organization and the
largest source of nonprofit funds dedicated to the fight against breast cancer with more
than $1.9 billion invested to date. For more information about Susan G. Komen for the
Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
pink cap wrap to call attention to breast cancer awareness. OPI will also be making its
annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP,
Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide™ Brush for the ultimate in application.
The limited edition Pink Shatter: Pink of Hearts will be available throughout
the months of September and October 2011 at Professional Salons, including Beauty
Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret,
and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI
on Twitter @OPI_PRODUCTS and become a Facebook fan!
###
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise became Susan G.
Komen for the Cure, which is now the world’s largest breast cancer organization and the
largest source of nonprofit funds dedicated to the fight against breast cancer with more
than $1.9 billion invested to date. For more information about Susan G. Komen for the
Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
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