A New Social Commerce Site that is Obsessive and Compulsive About Your Beloved Beauty Buys
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San Francisco, CA (September 13, 2012)- Debuting September 17, 2012, Coterie is a new online shopping experience designed for the ultra-busy, social and savvy modern woman that makes discovering and purchasing prestige beauty products informational, social and effortless.
Based in San Francisco, California, www.coterie.com is founded by a team that fuses in-depth beauty industry knowledge backed by Silicon Valley technology expertise. Catherine Magee, Co-Founder and Senior Vice President of Marketing, states “Beauty is driven significantly by friend and influencer word of mouth. Word of mouth is the top driver of beauty purchases and influences over 80% of beauty products purchased today . The advent of social networks makes this sharing even more pervasive and efficient.” Coterie is at the center of this trend integrating social- and peer-influenced conversations with a next generation e-commerce model.
Specifically, Coterie features a selection of the most noteworthy prestige beauty products coupled with rich content and exclusive introductory offers to help women discover and discuss beauty with ease. All Coterie offers are exclusive and cannot be found anywhere else, in retail locations or online. As a tidal wave of shoppers continues moving online, (114 million women in the US shop online today driving a social commerce CAGR of 94% ) Coterie aims to capture her with its compelling social shopping experience.
Upon joining www.coterie.com, members will gain access to a selection of prestige beauty products presented in collaboration with the world’s most influential beauty brands, experts and influencers. In fact, today’s most exciting influencers will play an important role in the site; they will be the first to create a personal “virtual beauty vanity” to showcase their favorite products enabling women to shop and buy them.
In turn, starting in October, each member can create their own “virtual vanity” and purchase and replenish products with a click of a button.
Coterie will also be providing behind-the-scenes beauty looks, tricks of the trade and respected advice from the most sought out forces in the beauty industry- hair stylists, makeup artists, dermatologists, and manicurists.
For more information, please visit www.coterie.com and follow their Tumblr blog Coterie Inc.
Coterie, a new online beauty shopping destination designed for the ultra-busy and socially savvy modern woman, makes discovering and purchasing top beauty products information, social and effortless. Members can shop an incredible selection of new and best products from their favorite brands and beauty experts, then collect these products in their very own Coterie virtual vanity. Based in San Francisco CA, Coterie brings together in-depth beauty industry and technology expertise to create beauty's first pure prestige social shopping site. For more information, please visit: www.coterie.com; on Facebook at www.facebook.com/CoterieInc ; or on Twitter @CoterieInc.