Thursday, November 29, 2012

CVS Announces New Nail HQ

   Please enjoy the following press release from CVS announcing their new Nail HQ stations:

CVS/pharmacy Highlights Nail Offering with First-Ever Nail HQ™
New Nail Kiosks Showcase Newest Nail Trends and Product Innovation

WOONSOCKET, R.I. – November 8, 2012 – CVS/pharmacy, the nation’s leading retail pharmacy, today announced the launch of the new Nail HQ™, special in-store kiosks that showcase the hottest nail trends and product innovation. Available in more than 2,000 CVS/pharmacy locations starting this month, the Nail HQ™ is the latest advancement for beauty shoppers, providing easy access to nail innovations, including drugstore firsts like at-home gel kits and on-trend shades from former salon-exclusive essie.

With nail care sales increasing by 40 percent since 2011 and growing by double-digits each year since 2008,
CVS/pharmacy continues to support demand for the latest innovations in the nail category by making even
more room in-store to offer all of the options customers want.

“With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer,” said Cheryl Mahoney, Vice President of Beauty for CVS/pharmacy.  “With the launch of the CVS/pharmacy Nail HQ™, we are able to feature a wide variety of the best new nail trends and technologies that she can experience in our stores and then apply for herself at home—all with the added convenience of shopping at her local CVS/pharmacy.”

Nail HQ™ will debut a former salon-exclusive – gel nail technology – with new products from SensatioNail and Sally Hansen. Nail HQ™ will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays. The popular Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Salma Hayek, will be introducing the 32-sku Nail Lacquer collection.

Leading nail brand, essie will also launch their newest collections at the Nail HQ™ every month. “We are
thrilled to partner with CVS/pharmacy on this amazing collaboration,” says Essie Weingarten, Founder and
Global Director, essie. “It’s very exciting to see the nail category take its well-deserved center stage across the country.”

In addition to Nail HQ™, CVS/pharmacy will continue to stock its shelves with trend-setting nail launches and will be providing exclusive nail content on Facebook and Twitter including inspirational nail art all month-long.

Nail HQ™ is the latest innovation from CVS/pharmacy to improve the beauty shopping experience at the
drugstore. Other recent advancements include the introduction of the ExtraCare® Beauty Club loyalty
program, which rewards members with $5 ExtraBucks® Rewards for every $50 cumulatively spent on
qualifying beauty products.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail
pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized
expertise, both in its stores and online at General information about CVS/pharmacy and CVS
Caremark is available at

   Have any of you seen the new Nail HQ in your local CVS yet?  I haven't, but I'm on the look out.  I really want to check out the new polish collection from Nuance.

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